The radio jingle made its debut in February 1971 before being adapted for the Coca-Cola "Hilltop" television commercial later that year. Cook, Greenaway, Backer and Billy Davis reworked the song into a Coca-Cola radio jingle, which was performed by British pop group The New Seekers and recorded at Trident Studios in London. The melody was derived from a previous jingle by Cook and Greenaway, originally called "True Love and Apple Pie" that was recorded in 1971 by Susan Shirley. Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with Cook and Roger Greenaway. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland. The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca-Cola. The song became a hit record in the US and the UK. The popularity of the jingle led to its being re-recorded in two versions: one by the New Seekers and another by the Hillside Singers, as a full-length song, dropping references to Coca-Cola. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The lyrics were rewritten by the songwriters, together with US advertising executive Bill Backer and US songwriter Billy Davis, as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become " Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. " I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley. Roger Cook, Roger Greenaway, Bill Backer and Billy Davis From the album We'd Like to Teach the World to Sing
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